Indonesian Culinary Trends: Comfort Food is the Main Choice

Everyone has their own comfort food, which is often influenced by childhood memories, or the psychological factors behind the choice. One of the interesting findings from Indonesian Culinary Trends and Landscapes, GoFood's Taste Sajian, stated that although nowadays people's culinary references have changed to be more varied, comfort food will still be the main choice.


GoFood, the leading online food delivery service provider in Indonesia, has released the GoFood Taste of Serving ebook: Indonesian Culinary Trends and Landscapes, which presents a variety of food and beverage stories in the country.


Presenting trends among GoFood customers spread across 74 cities, this ebook is one of GoFood's offerings as a pioneer of online food delivery to support the growth of MSMEs, especially in the culinary field and to continue to provide the best service for the community.


This ebook is even more interesting to read because it involved Kevindra Soemantri, a well-known Indonesian Culinary Observer and Writer, who provides various knowledge about the culinary world.


The GoFood Taste Book also provides an in-depth explanation of the influence of social and cultural factors on the culinary transformation of Indonesian society.


A number of interesting findings are also revealed in this eBook, including:


1. Comfort food that is closely related to childhood memories and comfort will remain the first choice

Rice with processed chicken is estimated to remain the best-selling menu on GoFood. In the last two years, this menu cannot be shaken in its position along with coffee milk drinks and dumplings. Psychological factors behind comfort food also make chicken porridge, fried rice, orange juice, and iced tea remain idols.


2. Snacks with a chewy and crunchy texture are suitable as a distraction during the main meal

Tempe mendoan and variations of dried macaroni turned out to be favorite snacks on GoFood. In addition to soft or chewy textured snacks, it seems that Indonesian people also like crunchy snacks because they offer their own satisfaction for the five senses. Interestingly, the time between lunch to dinner (15.00-16.00) and after dinner (22.00-23.00) is a popular time to enjoy a snack.


3. GoFood becomes an inseparable friend at special and popular moments

GoFood is always a mainstay during special moments with family and friends, such as during Christmas and New Year celebrations, Chinese New Year, and Ramadan. Based on the data, the number of GoFood orders in these three moments has always increased significantly.


One of them in 2021, the number of orders during Christmas and New Year celebrations shot 22% compared to normal days. This is driven by customer requests who rely on GoFood to order hampers without the hassle of staying in touch with loved ones. Furthermore, if there are popular moments, such as sports matches, and in the midst of the K-drama Squid Games fever, GoFood is also a mainstay for Indonesian culinary lovers. site

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